Boyband One Direction's debut music video for "What Makes You Beautiful" is now out. Just like the song, there's nothing special about it - it's basically the budget version of JLS and The Wanted's recent having-fun-at-the-beach videos.
Naturally it's going to be absolutely huge with teen girls and make One Direction a radio staple for the next two years or so. Here's to hoping at least one or two of their future releases will be as enjoyable as it will be generic.