MUSIC VIDEO: Lana Del Rey - Born To Die

The official music video for "Born To Die", the official second single of newcomer hipster Queen of all Elizabeth Grant - that is, Lana Del Rey - is now out. 

As with everything Lana-related thus far, it's  flawlessly fantastic and absolutely spot on. The song itself is perfectly showcased admist striking visuals (if you can, please please view this in 1080p, it makes all the difference). 

For once someone is beating Gaga at her own game, without coming across as a copy-cat or imitator in any way. 

Love love love this.

AUDIO VIDEO: Lana Del Rey - Born To Die

Another delicious slice of Lana Del Rey goodness is served up in "Born To Die", featuring male model Bradley Soileau as her ..hugging partner(?).

The single is out January 23rd followed by the album of the same name a week later on January 30th.

Note that this video is titled "Official Audio" so there's hope that we'll get another fully developed visual for this.